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Banks Benitez

Hi, I'm Banks. I am a Colorado-based entrepreneur and writer.

Every month for the last eight years, I've written a letter to my friends. It's been a chance to explore ideas around leadership, entrepreneurship, society, and being human in a fast-paced world. You can check out recent editions by scrolling to the right.

I've been stunned by what's possible when you slowly build trust in the inbox. This letter has produced 7+ figures worth of new business and opportunities. It has maintained and deepened relationships. And it has shaped me into the person I am.

Today I help other brands and leaders do the same through my company Future Forest. We are a boutique newsletter agency that cuts through the noise with honest and human content. We work with a small group of clients to produce soulful, original work.

Latest posts(333)

Right Solution, Wrong User Experience
Right Solution, Wrong User Experience

The right solution with the wrong user experience is no solution at all. The best intervention without sensitivity to the human interaction will fail.

by Banks Benitez Apr 24, 2019
Therapy vs. Strategy
Therapy vs. Strategy

Courageous strategy comes from courageous humans, and often that strategy sits on the other side of doing this deep, messy, psychological work.

by Banks Benitez Apr 11, 2019
Copernican Revolution
Copernican Revolution

I go about my days mostly ignoring the reality of outer space. But then something will happen that will create a little Copernican Revolution [https://en.wikipedia.org/wiki/Copernican_Revolution] in my worldview, and I’ll spend 15 minutes losing my mind contemplating the expansiveness of outer space, the

by Banks Benitez Apr 02, 2019
Uncharted Insider - March 2019
Uncharted Insider - March 2019

Hi everyone, Welcome to the March edition of the Uncharted Insider. Uncharted Update: * Chipotle Aluminaries Project: Uncharted is partnering with Chipotle [https://chipotle.com/] and their Cultivate Foundation to run an accelerator for ventures working on the future of food with integrity. Our team spent last week with the eight

by Banks Benitez Mar 28, 2019
Protecting Culture While Growing
Protecting Culture While Growing

How do we preserve the culture of a company while it goes through a period of massive growth?

by Banks Benitez Mar 13, 2019
Personality Tests vs. User Guides
Personality Tests vs. User Guides

User Guides present a new way to make the insights from personality tests useful and applicable at work.

by Banks Benitez Mar 05, 2019

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