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Banks Benitez

Hi, I'm Banks. I am a Colorado-based entrepreneur and writer.

Every month for the last eight years, I've written a letter to my friends. It's been a chance to explore ideas around leadership, entrepreneurship, society, and being human in a fast-paced world. You can check out recent editions by scrolling to the right.

I've been stunned by what's possible when you slowly build trust in the inbox. This letter has produced 7+ figures worth of new business and opportunities. It has maintained and deepened relationships. And it has shaped me into the person I am.

Today I help other brands and leaders do the same through my company Future Forest. We are a boutique newsletter agency that cuts through the noise with honest and human content. We work with a small group of clients to produce soulful, original work.

Latest posts(330)

On Sincerity
On Sincerity

To constantly live at the edge of our sincerity is to deny the seasonality of ourselves.

by Banks Benitez Sep 30, 2022
Our relationship to time
Our relationship to time

What kind of approach to time does this moment call for?

by Banks Benitez Sep 30, 2022
Giving away Patagonia
Giving away Patagonia

Our legal structures drive organizational outcomes.

by Banks Benitez Sep 30, 2022
The Insider - September 2022
The Insider - September 2022

On Patagonia, our relationship to time, sincerity, the 4-day workweek, and brothers

by Banks Benitez Sep 30, 2022
Employee Surveillance
Employee Surveillance

It’s far easier to police performance than it is to inspire performance.

by Banks Benitez Aug 31, 2022
Trust in Virtual Spaces
Trust in Virtual Spaces

Is remote work slowing the accrual of trust?

by Banks Benitez Aug 31, 2022

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